From The Desk Of: Pamela J. Bates

A New Way To Brand Your Business

Hey gang! How's your week so far? Mine is busy, busy which seems to be a running theme. Spending many hours in the studio =  design time.  I've been working away on many custom logo designs and branding collateral design and am happy to be doing so.  Along the way though, as I create and revise, and finalize logo designs for clients, there are logos (or the beginnings of what could be a great logo) that just don't end up working for that project for whatever reason that sit in my 'someday' file.

It's high time I put some of them to good use and here's one way for me to do that:  One of A Kind Premade Logo Designs.  What that means for you or other small business people is you can professionally brand your business for success with a professionally designed premade logo that is yours and only yours.  I've offered the OOAK option in the shop as an add on to a premade logo (that hadn't been purchased previously by anyone else), but I'll now be offer premade designs that are specifically made to be one of a kind designs. 

This also helps me to continually add product/services to my shop offerings. That is something I've found to be very helpful as an etsy shop owner, in driving new traffic to Bates Mercantile Co. As a business owner, that's important to me and my bottom line.

And here's the first OOAK Premade Logo now available in the Bates Mercantile Co. shop.  I'm offering, which I think could lend itself well to a lot of different business types, from wedding based businesses, jewelry design, professional services, salons.....the list goes on.

Premade logos, whether one of a kind like this new design or not, give small business owners an affordable way to create a well received presence for their business.  Being one of a kind makes it all the more special.


 I think it is a strong, classic logo that is quite versatile. Especially considering that rather than have to purchase a premade logo and then an add on for font changes, color changes and minor changes to the logo, they will be included in new OOAK Premade Logo listings (1 set of initial changes, and one round of revisions).  So if you liked this logo, but wanted it in a different color or font, it's included with your purchase.

If you're interested in this one of a kind premade logo, you'll find it here. 

More to follow as I find time. For now, I'm busy working on custom designs.  If you are interested in working with me on designing a custom logo or collateral for your business and would like to get your project on the boards you'll find more information here. It's one of my favorite ways to spend time in the studio. I'd welcome the chance to learn more about your business, as well as your hopes and dreams for where that business is going to take you.

What's happening in your world today?

I wish I could say the sun is shining, but it's a rainy, cloudy day here. Of course, all things being relative, I guess that's better than snow!

Speaking of relatives.................A quick birthday shout out to my mother's baby brother, my Uncle Bobby. 

(Celebrating in Florida with part of our family gang.  

They're obviously treating him right. Thanks for the pic Stacey!)

Happy Birthday Uncle Bobby! Our crazy family wouldn't be the same without you!  

See you all on the flip side.

Ciao for now,

Moodboard: Steph Skardal Logo

Not Afraid of Geometrics & Color

My client Steph Skardal is a photographer in Winston-Salem, North Carolina. She also sews, and she also works on web development. Oh yeah, this gal wears many hats.  She came to me looking for a new logo and branding collateral. Steph wanted her logo to feel modern, geometric, illustrative and fun and that would incorporate some pretty happy, bold colors.

Steph communicated all of that to me in the answers to her creative brief, as well as in our phone conversation to review all of her information (more about the process here and here and here).  She continued to communicate with me as her wheels were spinning and she began leaning toward a pinwheel shape, something she thought could represent all of her creative areas of expertise.
 
I began to gather my thoughts, ideas, and color palettes visually on a moodboard as I do for each client, and Steph's grew to be full of of color and shape.

sources:   geometric house/bates mercantile co.; pinwheel garland/steph skardal
handdrawn triangle patterns/blix studio ; pinwheel quilt/freshly made 

vintage room/apartment therapy ; triangle logo/sewing in no man’s land
folded paper backdrop/martha stewart ; elephants love water pinwheel quilt/blueberry park
web & bird photo: john & fish flickr stream ; tiles/by hanna

 

Just what this New England girl needs in the midst of The Winter That Won't End.

Pow! Take that!

There is so much to love about Steph's board and where it has taken the design process. We've finalized the logo and are currently in the midst of minor revisions to the set up of business card and letterhead designs. 

This has been one happy project to work on.  I can't wait to share all of Steph's designs with you when all is complete.

Happy Tuesday all. Be great today.

Ciao for now,

From The Desk Of Pamela J. Bates: In The Mood

Setting The Tone

Hi guys. Today I'd like to tell you a little bit more about my logo design process. Something that I neglected to include in my recent 'how a logo is created' posts 'Part 1' and 'Part 2', was creating a moodboard.  I'd like to backtrack for a moment, if I may..............

When I work with a client on custom logo design or branding collateral design, I send them a creative style brief questionnaire. As you guessed by the name, it has a lot of questions for my clients to answer.  All are aimed at giving me better insight regarding a client's needs, a good understanding of their business and their market, the benefits their product/service provides to customers, their business belief system, as well as a their style likes and dislikes. Once I receive the creative style brief questionnaire back from my clients, I think it is important to speak with them and review their answers. I find that there are some things that come out through conversation that aren't always unearthed by the questionnaire, and they can be important to the design direction of their project. Plus, call me old fashioned, but I think it is a good thing to have a person to person conversation.  Email is great, but it's not always a replacement for a phone call or face to face meeting.  Inflections and tones can be misread in an email and having a conversation can help to avoid that.

As I  move from the creative brief review, I'm generally sketching and collecting ideas for their custom logo design.  If my clients have pinterest accounts, we connect there so we can look at visual examples of things that we both think speak to the direction a design should take.  If not, they will send me images they've collected, or links to things that speak to them.  These examples are are not always literal. It's more about mood, shapes, colors, and tone. That's where a moodboard comes in. It's one more point of reference for me as I work on logo and branding collateral design.

One of my current clients, is Northbound Knitting. 
 
 


Owner Lisa Mutch is located up north in Ontario, Canada and has successfully built a great following and a niche market for herself.  Her shop is very representative of the style she wants to convey to her market. Her vision is clear, but Lisa knew it was time to rebrand her business so that her logo better reflected that same vision and style. She continues to increase her business' foothold and is ready to take it to the next level with a new logo that will support her market reach and future growth. 

The moodboard that I created for the Northbound Knitting project is all about sharp/clean lines, shapes within shapes, the entire gamut gray hues, angular motifs, and a modern, slightly edgy sensibility. Plus some.

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stoneware bowls:michael graydon for herriot & grace / coffee table: west elm
hand-dyed yarn and patterns: northbound knitting / arora borealis ring: hybrid handmade
atlantic ocean: pamela j. bates/the muse / geometric line art: jeele martens
studio mister: overlapping transparent squares
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The thing with moodboards is that there aren't really any rules.  They're about feel, texture, color, shape, tone, and so much more. They speak to a business' market, and product or service.  They're a visual representation of a client's creative style brief and our collaborative review.  It wraps their style and direction up in a collage of sorts, that becomes one more piece in the design process.

As a designer it's important for me to use all the tools at my disposal to create a solid foundation for the design work to be done, and moodboards do just that.

One thing I really love about moodboards, is that they are as varied as my clients, their businesses, and their projects. 

If you have any questions about the design process, feel free to ask. After 20 years of working with small business owners on their visual and written marketing/advertising/pr efforts, I've had a lot of experience with a large variety of clients, projects, and situations. If I can help one of you with things that I've learned along the way, that's great. So, shoot.

Make it a great day in your corner of the world and I'll do the same.

Ciao for now,

From The Desk Of Pamela J. Bates: How A Logo Is Created

Insight Into The Logo Design Process

Much like other creative endeavors, logo design isn't just one single act.  It's not just a swoop of a paintbrush across paper, but rather a multitude of brushstrokes that in the end becomes a painting.

Custom logo design is indeed a process, something I always stress to my clients.  It's one of the reasons that there a revisions built into the custom logo design services that I offer. A matter of give and take. Of asking the right questions. Listening the answers.  It's about getting to know the client, their business, their market, their design style, their dreams and their goals.

It is extremely important for the client to remember that designers are only as good as what is  communicated to them. If I had a dollar for every time I've heard, "I don't know what I want, but I'll know it when I see it" over the last 20 years, I certainly wouldn't be sitting here writing this post. I'd be vacationing in the Caribbean on my private yacht. If you don't know what you want, how on earth can you expect a designer to know? Before you hire any designer, spend time considering what you want and need in a logo. What designs you like and don't like.  What components you want incorporated into your logo. Then, communicate that clearly to your designer whether it be through something like the creative brief questionnaire that is part of my process, or a pinterest board, or pictures you've been collecting in your 'idea file'. 

When a client decides to work with me the very first thing I do is send their Creative Brief Questionnaire.   It's several pages long with a ton of questions and it covers a lot of information: palettes, fonts, mission, product, market, services, design likes and dislikes. The list goes on.  I ask them to fill it out as completely as possible so I can learn about all the things I mentioned above. I  prefer to have too much information than not enough.  The final creative brief is what I use to guide the design direction of any logo and is an essential piece to the puzzle. I also like to go over the answers given on a creative brief in a phone conversation (or in person if they are close in proximity) with my clients if possible. A conversation not only further establishes a connection between myself and my client, but often gives me more insight into how they want their logo to represent their business and what the face of their business branding should look like.  Research follows. I research similar businesses, their market, product, etc.  I learn all that I can learn, and that all effects the logo design.


I can't stress enough, how important the preliminary part of the process is. I know when someone decides to invest in a logo for their business that they are excited and anxious, but it is most definitely a process and I'd be leery of any designer who implied anything different (whether it is indicated through a ridiculously short turn around time, or by lack of communication before design begins). Each step is dependent on the one that came before and the ones that will come after, to reach the final outcome: a logo design the client loves and that will help effectively brand their business for success.

Now it's time to get down to designing.  Sometimes I rough sketch on paper. When I say rough, I mean rough.  I might even sketch as I speak with a client and review their creative brief.

Other times, I start working right in Illustrator, which is the program I use to create logo designs.  I also use photoshop for creating different effects, but the actual logo is created in Illustrator. {Note: any designer you choose to work with should be using a vector based program like Illustrator to design a logo for you.  Final logo designs should be vector based because they will be scalable and editable.  This means, your logo will look just as good on a business card as it does on large signage for a trade show. It is the industry standard.}

Now, my artboards in Illustrator may start out looking as rough and full of ideas as my sketches.  This Illustrator artboard, shows a bunch of initial design concepts I was roughing out for my client Helios (a natural, handcrafted skincare business launching this Spring) including a hand-drawn sun that I scanned and imported into Illustrator.

Then comes a lot of fine tuning and tweaking until I'm satisfied with the initial logo or logos that I will present. Sometimes it all falls together quickly, other times I have to step away, let it sit a bit and then come back to it with new perspective.

When I feel I have a logo design/designs ready to present to a client I take one very big extra step.  I don't just send a logo to my clients. I create a branding board to present to them; a mood board of sorts for a business' brand.  I think it's important to show my clients how I foresee the logo being used and to give them a better idea of how it will look on different collateral.  It's a lot of work, but I think it's worth it and important. It allows me to visually communicate more about the logo than I would be able to otherwise.

Here are the two initial branding boards (side by side) boards that I sent to Helios.

And a closer look..........................

At this point in the process, the client decides which design they would like to move forward with and we move into revision rounds if necessary. Sometimes clients are happy right off the bat, but often they would like to see some changes made to get the logo just right for them. And sometimes, once they see the changes, they decide it's better the way it was.  Clients just need to 'see' things before they make up their minds. Understandably so. After all, this is a decision that can have enormous impact on their business' growth and success.

My job as a designer is to understand that, as well as gently guiding them in the direction I believe (in my professional opinion), will serve them best.



Cliffhanger Caution:
I'm saving the rest of this process for Thursday so you'll have to come back to see the final Helios logo.  Which logo did my client move forward with and did it need revisions?

I really could use some dramatic music at this point, but instead it's just me wondering what you think about all of this?

Have a great day and thanks for being here.

Ciao for now,

From the Desk of & Freeform Friday

In The Studio

Hey ya'll. OK. I'm not from the South, but I just have to give ya'll a shout out once in awhile despite that my feet are firmly planted in New Hampshire.

How has your week been? Mine has been hectic.  It seems to be the modus operandi of the last few months and as mentioned in yesterday's post, I'm trying to learn ways of getting a better handle on things.

That said, I'd sure rather it hectic than not. Not would be so utterly boring.

In between the custom branding design projects I'm working on, I'm trying to squeeze in a little time to create premade designs.  Took the dog for a walk this morning after my tea, came back, sat down at the desk and did just that.

Whoops............before I show you, remember the one I showed you on Monday?  It sold withing 24 hours. Hell to the yeah. I love that.  Customized for my customer and off to Wales it went via email.  Easy peasy.  And can I get an amen on awesome feedback? "It really is so perfect, I'm very happy to have found it.  Many thanks. I love it (I think I mentioned that already)". You are more than welcome Sharon.

OK, next up........the latest premade logo design (customizable with business name) in the shop!

 

 Oh my. I'm in love. Is that ok?  (trust me, it doesn't happen often since I'm your typical creative. Remember? I'm my own worst critic ).

The great thing about premade logo designs are they are affordable even on the tightest budgets and allow small business owners an option for branding their business professionally.

I've been working hard on custom designs for clients this week and they have covered the full spectrum business and design wise. This always makes for interesting work.

I'll be pulling together some branding boards for one of my clients today so I can send her the initial logo designs for her business.  Always exciting.

I'll be quite happy if I am able to complete that and check it off the list. 

Freeform Friday

It's Friday and in my book, that's always cause for celebration. It's not that I don't like the rest of the week, but I love knowing I don't have to get up in the morning for anything. I'm not what you would describe as a morning person. I'm a night owl. It's when I'm at my best. And after Friday, comes Friday night when you know I like to have a little craic (no, not that crack! Jeeze people). Craic, the Irish kind-- a mighty fine time with perhaps music and most definitely fun.  So let's get started early.   I'm sure I've shared this before, but it gets me going and puts a smile on my face.  Get up out of that chair and let me see you shake your tail feather like I know you can.  Trust me, I am. Click here if you're reading via email.

This weekend will be a mix of both business and pleasure. I'm going to work on some designs over the weekend, but I am also going to enjoy some much needed downtime. I might throw some organizing into the mix, like putting the rest of my holiday decorations up into the attic. These are the things that fall by the wayside when the studio is busy, busy.  Other than that, the weekend's a blank slate.

What's happening in your corner of the world?

Ciao for now,

From The Desk Of Pamela J. Bates

Custom Logo Design: Denim & Honey

I was waiting to post this until my client, Jada and her husband James, had their grand opening. Well, that was back in mid August. So, I'm behind the 8-ball on this one.

Jada was taking over the store she had been working in, Denim 33, in Greensburg, Indiana.  The previous owners were expecting a baby, and were ready to move onto that phase of their life. In stepped Jada and James, who were excited to launch their own retail venture, building on what the store had offered and giving it their own special twist.

Wanting to be truly successful at taking the foundation they had and really making it their own, they renamed the store, reworked what they offered and knew they needed to rebrand it to really put their stamp on it.

That's where I come in- Jada contacted me about a custom logo design via my etsy shop, Bates Mercantile Co., ready to work with Jada on rebranding the store so she could launch her venture in a way that represented her style and what her store was all about: Denim & Honey. Jada would not only be offering denim and apparel, as the previous owners did, but she would also be featuring a honey bar in the store as a reflection of the agricultural area in which they're located.

I got to work and created a mood board after having Jada fill out the Creative Brief Questionaire I send to my clients to get a better feel for what they're looking for, as well as speaking with her to go over everything.

I sent her the initial design concepts via branding boards (which I do with all my logo/branding projects), and this is the one she chose.

Coming from a retail background, Jada understood the importance of a strong brand and equally strong signage.  Their sign maker did a fantastic job.

via Denim & Honey

I love the way they carried the pattern to the store window. 

 via Denim & Honey

Not only that, but Jada incorporated parts of the logo into the interior of the store, and really made the most of her branding. Smart girl.

 via Denim & Honey

via Denim & Honey 

Now, it might be time to step up to the honey bar...................

via Denim & Honey

If you're in Greensburg, Indiana, stop into Denim & Honey and say hi. Be sure to tell Jada that I sent you.


I love working on logo designs for different types of businesses. It pushes me creatively because my mission is to create something that not only represents my clients' styles, but their business, their markets, and where they want their business to go. That's a lot all rolled into one design. It's a challenge I'm always up for, so if you need a logo for a new business or are ready to rebrand your existing business for more growth and success, I'd be happy to hear from you.


It's a glorious fall day here today. The sun is out, the windows are open and all is right with the world.

Have a great day. It's a great day to have.

Ciao for now,

From The Desk Of Pamela J. Bates

Logo Design/Branding Package: Oliver Ann Luke

Let's get this out of the way. My clients are some of the nicest people around. That includes Brandie, who is in the process of opening her online store Oliver Ann Luke, where she will offer accessories for women and babies. What sets Oliver Ann Luke apart?  Design and details.  Something that, all too often, gets lost along the way.

Brandie was great to work with- specific about what she likes and what she doesn't like, communicative, a good listener, a good sharer; a real partner in the process.

I'm sure that was the main reason why I was able present her with a logo she loved right out of the gate. Man, do I love when that happens? Why, yes. Yes, I do.

When I can take all of my client's wants, desires, design style; balance them with how they want their business to be represented; and create something we're all happy with, something that will move their business forward.......it makes me downright happy. It's what I strive for each and every time.

Some of the finer points of Brandie's design direction: she likes hexagons (that's how she found after seeing the custom logo I designed for Denim & Honey), air force wings, the colors gray and non-metallic gold, the business is named after the middle names of her three children, and she wanted a logo that was clean, elegant, and that felt higher end since her accessories will be focused on details and design.

I worked to incorporate all in her logo.

This is where we ended up and I'm pretty pleased, as is Brandie.

 

It is based on three hexagons to represent her three children. The slight rotation of the hexagons and the transparencies help create a shape and feeling of movement that gives a nod to the air force wing emblem. 

I worked with Brandie, not only on her logo but her business card design, hang tag design and shop header design as part of a branding package.

 

 

When your customer emails after receiving initial designs and says, "Just a quick reply to let you know that I LOVE the logo design. Thank you so very much! ", you can breathe a sigh of relief.

When you finalize the project and they email again and say, "I can't say Thank You enough. I appreciate all of the hard work and more importantly, I appreciate your talent! Looking forward to referring you!", there isn't much more you can ask for in the outcome of design collaboration. 

Thanks Brandie.

If you are interested in a custom logo design, a branding package, or other business collateral designs (including shop banner/headers, facebook timeline covers, brochures, hang tags, or what have you), just shoot me an email or get in touch with me via my etsy shop, Bates Mercantile Co. You can also contact me via the email link near the top of the right hand sidebar. 

Today, working on another logo design for a super positive business as well as a header for a lovely etsy shop. I love it when my desk is jam packed with work.

What's on your plate today?

Ciao for now,

From The Desk Of Pamela J. Bates

Logo Design: Dalton Lane Portrait Co.

I've had the pleasure of working with some really wonderful people lately, a good majority of them young women business owners.  I just love that.

One of them in particular is Jessica of Dalton Lane Portrait Co.

You'd never guess it by looking at her work, but Jessica just picked up a camera three years ago! Say what?

Her husband was deployed in Iraq and she was home with their two little ones. When she got the news that her husband Jessi would be part of the biggest troop movement in history, from Iraq to Afghanastan, Jessica was watching the news every night trying to get a glimpse of him. She thought, if one picture could mean this much to me, a photograph must mean the same to others.

Jessica found me via our etsy shop, Bates Mercantile Co., and I'm so glad she did. She'd already tried a multitude of logos, but was striking out. None were truly what she wanted them to say about her business or where she wanted her business to go. She wanted a mix of Classic Americana, with a hint of Irish in the form of a shamrock, since her studio loft/home is located on N. Irish Street.

It doesn't happen often, but she loved one of the first initial drafts I presented to her. She honestly couldn't believe it. Neither could her husband. Jessica told me she'd been through too many logos to even count and was just beside herself that I was able to design something that really spoke to her on the first go round. 

The only thing we really changed other minor tweaking, was the color. She'd been thinking about navy and red, but had just finished painting the studio organic gray and wanted it all to be cohesive.

This is where we ended up.

When I get messages like this from my clients - " I LOVE it. LOVE, LOVE, LOVE it." - it sure does make my day.

I LOVE, LOVE, LOVE my job and working with people like Jessica.

I am currently finalizing a logo for another young business owner in Indiana.  Lo and behold, it's another design that worked out on the first go round.  I'll be sharing that with you soon.

Beyond that, there is a mad gang of neighboorhoodlum marauders in the pool out back.  Neighbors Sandee and Gerry just jumped in with their grandchildren. Glad somebody is swimming around in this heat!

What's happening in your world?

Have a fantastic day.

Ciao for now,

From The Desk Of

 

Pamela J. Bates

 

Here I sit at my desk. I know, who'd a thunk it? Me? At my desk? Craziness I say. Just craziness.

 

Needless to say, it's pretty much where I spend most of my time....on the other end of that computer screen you're looking at, designing and typing away like a mad woman. OK, happy woman. Not mad. When I'm designing and busy, I am happy.

 

Here's new stuff hot off the press.

 

I think I've told you that I design logos and business branding. If I haven't, I did now. If I have, pardon mois for repeating myself.

 

That includes premade logos that are available in the Bates Mercantile Co. shop.  Obviously, the name is changed to protect the innocent........I mean, the name is changed to the correct business name of the buyer.

 

 

 

 

 

 

 

 

 

 

I've created a few custom logos recently as well, including this one for Shamsi Acupunture in San Francisco. If you're in that area, Shamsi Pourfatemi Creps, M.S., L.Ac.​​ cares for the whole person, body and soul, and incorporates acupunture, electro acupuncture, Chinese Herbs, moxibustion, nutritional counseling, and cupping. Besides, she was lovely to work with on her branding project.

 

 

 

This is one I created years ago, but it's still a favorite.  I'm using for my custom design listing on etsy.

 

Simple and sweet. 

 

 

 

I also added a new photograph listing today. One of my many beautiful sunsets here at Sunset Meadows.  It has geometric embellishments and I'm ready to print a large print for myself. Is that ok to say?

 

 

 

It's a beautiful day here today. I need to make a point of getting away from this desk for a few minutes to take it all in.

 

How about you? What's happening in your corner of the world? 

 

Make it a good one. 

 

Ciao for now,

 

 

Take A Walk With Us

Get Your Snow Boots On

I just love when you wake up, like yesterday, to freshly fallen snow that has just enough moisture in it to make it stick to everything. It's like a fairyland.

I went to grab my camera and my battery was dead. Say it ain't so!

I stuck it on the charge and a few minutes later I saw my neighbor Fred heading over towards the field with his camera in his hand. 

How dare he beat me to it! I yelled out the door......'Fred, that's not fair. My battery is charging.' Then I tapped my foot. Like watching a pot waiting for water to boil.

I could take no more. I stuck that battery in and was out the door on a wing and a prayer.

This is what Black Eyed Susans look like in Winter. 

Ah. Sparkling fairy dust snow.

The sun was seriously bright.

Not to be outdone by the Black Eyed Susans, Queen Anne's Lace in Winter.

Fred beating me to it. The absolute gall.

Sparkles.

I hope you enjoyed this little snowy sojourn.


What's New

It's something I do for my 3D business. Design, design, design. Brochures, ads, logos....the list goes on. I've had some logo design available in our etsy shop, Bates Mercantile Co., but I've been working on adding to it over the past week.

So, in case you didn't know, and you or someone you know needs a logo for your shop or business, I handle custom designs and also offer premade logos that are customoized with your name. Easy and affordable. An easy and affordable option.  You can also purchase an add on to make your premade logo 'one of a kind' and exclusively yours.

Different styles for different types of business.

I draw them all myself in Illustrator.

I'm attached at the hip to Illustrator...........in case I haven't mentioned it before. The extra bulk at my hips has nothing to do with too many cookies, it's all Illustrators fault, being attached at my hip and all.

Can I just say, I LOVE that one.  Wouldn't it be perfect for a shop with a nautical focus?

So, that's what I've been busy doing. My organizing? Um.Can't say I'm doing as well as I'd like on that front.

What have  you been up to?


Freeform Friday

This was an easy pick today, for obvious reasons. Fellow 80s peeps, you probably remember this one.  "A dreaded sunny day, so I'll meet you at the cemetry(sic) gates.  Keats and Yates are on your side."  Thank so The Smiths. Thank you Mr. Morrisey. Thanks for taking me back.  If you're reading by email, click here.



Burgers on the grill with snow boots on is our big plan for tonight. And yours?

Ciao for now,

PS- Just a couple of birthday shoutouts........Mrs. Mojito turned the big 40 this week--- Happy birthday girlfriend! Andrea at Strong Southerly celebrated her bday the same day. Happy Birthday from Wintery New Hampshire to sunny down under! And Kaitlyn at Three Sisters and Us turns 25 today.....stop by wish her a happy, happy!