Tuesday, July 30, 2013
From The Desk Of Pamela J. Bates
Part of The Process
One of the things I am currently working on is a logo design for lovely woman, Markana Jordan, who is launching her own event planning and consulting business. She has taste, she has style, peppered with a little sass and humor. Now the trick is pulling that all together in her logo.
I've presented Markana with her first initial designs, we've talked and gone over what she likes, what she doesn't like. This is an important step in the process. It is not often that designers, myself included, get things perfect on the first go. It's more of a dance bewteen designer and client, or even a blind date leads to a second date where we get to know each other a little better.
Here's some of the inspiration, starting with her signature. Our concern there, is that her name is unusual and must be legible because it will be the focus of her business branding.
Sources: Saloon logo by Oat Creative, linen napkins via Washington Post; all other images Bates Mercantile Co.
The first round of design included the bottom logo that made us of the M & J from Markana's first and last names. We both like the initials but the rest is perhaps a bit too 'stiff' for Markana's personality.
So the process continues and the logo evolves, moving us toward the logo that will say everything she wants it to say about her and her business.
Have I told you lately that I love my job?
I also have to run off and ship prints to various places today. Knowing my artwork will hang in someone's space somewhere else in the world, also makes me happy.
What are you working on today? Is it making you happy?
Ciao for now,