Wednesday, May 7, 2014

What Inspires You Wednesday: Moodboard

Client: Devi Women's Health

If I want or need a little creative inspiration, often when working on branding design projects, I look no further than color to get things rolling.

That is certainly the case with one of my branding design clients, Mimi of Devi Women's Health Care, a contemplative women's whole care practice in New York City. 

Mimi isn't afraid of color. In fact she embraces it and sees it as an extension of herself and what her brand should reprsent: her desire to provide embrace women with genuine 'whole care' to foster wellness and good health at every stage of life.

The color palette for this branding project is all of that and more. It's colorful like the many personalities, faces, backgrounds, and cultures of the women that Mimi is sure to care for in the years to come.  Mimi herself (pictured below right) is the embodiment of the kind of encompassing brightness and light that we want her logo exude. 

lanterns via plumo ; lotus flower wall paper via osborne and little
mother and child painting via patty fleckenstein ; lotus flower necklace via perfect
Sarong via Calypso St. Barth ; Buddah hands via plumo
Buddah hands photo via little republic

In addition to color palette, branding design will be directed by Buddhist beliefs and symbols focused on the the enlightened spirit, something Mimi hopes to instill in the clients and patients of Devi Women's Health, helping them to embrace their lifelong journey of their own health and its inevitable stages and changes.

Suffice it to say, there is a lot of inspiration going 'round and 'round my head.

What's inspiring you today?

Hope it's a great one on your end. I'll do the best to make it the same on mine.

Ciao for now,


  1. any bright color works for me. :0)

    1. this is my problem when I try to do all light neutrals in a room, always end up with a pop of color!

  2. Wow, sounds like a rare kind of client. Interesting Job!

    1. Such an intelligent, nice woman with her heart in the right place. Mimi is a midwife and has helped a lot of women already!

  3. Love the bright colours! I clicked on the link for the buddha hands and finally ended up seeing a gorgeous sari chair.

    1. Yes, I think the buddha hands were no longer available on plumo but SO much to love on that site. did you see their bright orange and aqua vases? Pretty! gotta check out that chair

  4. Funny that. Only yesterday I curated a treasury entitled "Don't be afraid of color" :)
    Your moodboard is right up my street. Love the purple/pink/orange together!!
    I totally agree with that quote!


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