Thursday, October 17, 2013

From The Desk Of Pamela J. Bates

Custom Logo Design: Denim & Honey

I was waiting to post this until my client, Jada and her husband James, had their grand opening. Well, that was back in mid August. So, I'm behind the 8-ball on this one.

Jada was taking over the store she had been working in, Denim 33, in Greensburg, Indiana.  The previous owners were expecting a baby, and were ready to move onto that phase of their life. In stepped Jada and James, who were excited to launch their own retail venture, building on what the store had offered and giving it their own special twist.

Wanting to be truly successful at taking the foundation they had and really making it their own, they renamed the store, reworked what they offered and knew they needed to rebrand it to really put their stamp on it.

That's where I come in- Jada contacted me about a custom logo design via my etsy shop, Bates Mercantile Co., ready to work with Jada on rebranding the store so she could launch her venture in a way that represented her style and what her store was all about: Denim & Honey. Jada would not only be offering denim and apparel, as the previous owners did, but she would also be featuring a honey bar in the store as a reflection of the agricultural area in which they're located.

I got to work and created a mood board after having Jada fill out the Creative Brief Questionaire I send to my clients to get a better feel for what they're looking for, as well as speaking with her to go over everything.

I sent her the initial design concepts via branding boards (which I do with all my logo/branding projects), and this is the one she chose.

Coming from a retail background, Jada understood the importance of a strong brand and equally strong signage.  Their sign maker did a fantastic job.

I love the way they carried the pattern to the store window. 

Not only that, but Jada incorporated parts of the logo into the interior of the store, and really made the most of her branding. Smart girl.

Now, it might be time to step up to the honey bar...................

If you're in Greensburg, Indiana, stop into Denim & Honey and say hi. Be sure to tell Jada that I sent you.

I love working on logo designs for different types of businesses. It pushes me creatively because my mission is to create something that not only represents my clients' styles, but their business, their markets, and where they want their business to go. That's a lot all rolled into one design. It's a challenge I'm always up for, so if you need a logo for a new business or are ready to rebrand your existing business for more growth and success, I'd be happy to hear from you.

It's a glorious fall day here today. The sun is out, the windows are open and all is right with the world.

Have a great day. It's a great day to have.

Ciao for now,


  1. this looks amazing. i love that it's simple yet it incorporates the title in an artful and unique way. i love how she incorporated it in her shop too! i love the logo! have i said "i love" enough? well done!

  2. what a great brand! I love the old wood on that honey bar.


You comments make my day. Thanks for taking the time to visit Mercantile Muse and for commenting. I really appreciate it. ~Pam

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