Tuesday, March 25, 2014

Moodboard: Steph Skardal Logo

Not Afraid of Geometrics & Color

My client Steph Skardal is a photographer in Winston-Salem, North Carolina. She also sews, and she also works on web development. Oh yeah, this gal wears many hats.  She came to me looking for a new logo and branding collateral. Steph wanted her logo to feel modern, geometric, illustrative and fun and that would incorporate some pretty happy, bold colors.

Steph communicated all of that to me in the answers to her creative brief, as well as in our phone conversation to review all of her information (more about the process here and here and here).  She continued to communicate with me as her wheels were spinning and she began leaning toward a pinwheel shape, something she thought could represent all of her creative areas of expertise.
I began to gather my thoughts, ideas, and color palettes visually on a moodboard as I do for each client, and Steph's grew to be full of of color and shape.

sources:   geometric house/bates mercantile co.; pinwheel garland/steph skardal
handdrawn triangle patterns/blix studio ; pinwheel quilt/freshly made 
vintage room/apartment therapy ; triangle logo/sewing in no man’s land
folded paper backdrop/martha stewart ; elephants love water pinwheel quilt/blueberry park
web & bird photo: john & fish flickr stream ; tiles/by hanna

Just what this New England girl needs in the midst of The Winter That Won't End.

Pow! Take that!

There is so much to love about Steph's board and where it has taken the design process. We've finalized the logo and are currently in the midst of minor revisions to the set up of business card and letterhead designs. 

This has been one happy project to work on.  I can't wait to share all of Steph's designs with you when all is complete.

Happy Tuesday all. Be great today.

Ciao for now,


  1. Stunning! Moodboard perfection if you ask me. I love the colours so much and pow, indeed:) Kisses and hugs, darling.

  2. Oh, exciting! That IS a perfect spring project.

  3. Love this! The colors are so refreshing and happy! Can't wait to see the finished product.

  4. POW...spring in that step! Great moodboard. So full of life.

  5. What a lovely moodboard, I could use a splash of colour on a cold, grey day like today.


You comments make my day. Thanks for taking the time to visit Mercantile Muse and for commenting. I really appreciate it. ~Pam

Related Posts Plugin for WordPress, Blogger...