Tuesday, September 3, 2013

From The Desk Of Pamela J. Bates

Logo Design/Branding Package: Oliver Ann Luke

Let's get this out of the way. My clients are some of the nicest people around. That includes Brandie, who is in the process of opening her online store Oliver Ann Luke, where she will offer accessories for women and babies. What sets Oliver Ann Luke apart?  Design and details.  Something that, all too often, gets lost along the way.

Brandie was great to work with- specific about what she likes and what she doesn't like, communicative, a good listener, a good sharer; a real partner in the process.

I'm sure that was the main reason why I was able present her with a logo she loved right out of the gate. Man, do I love when that happens? Why, yes. Yes, I do.

When I can take all of my client's wants, desires, design style; balance them with how they want their business to be represented; and create something we're all happy with, something that will move their business forward.......it makes me downright happy. It's what I strive for each and every time.

Some of the finer points of Brandie's design direction: she likes hexagons (that's how she found after seeing the custom logo I designed for Denim & Honey), air force wings, the colors gray and non-metallic gold, the business is named after the middle names of her three children, and she wanted a logo that was clean, elegant, and that felt higher end since her accessories will be focused on details and design.

I worked to incorporate all in her logo.

This is where we ended up and I'm pretty pleased, as is Brandie.

It is based on three hexagons to represent her three children. The slight rotation of the hexagons and the transparencies help create a shape and feeling of movement that gives a nod to the air force wing emblem. 

I worked with Brandie, not only on her logo but her business card design, hang tag design and shop header design as part of a branding package.


When your customer emails after receiving initial designs and says, "Just a quick reply to let you know that I LOVE the logo design. Thank you so very much! ", you can breathe a sigh of relief.

When you finalize the project and they email again and say, "I can't say Thank You enough. I appreciate all of the hard work and more importantly, I appreciate your talent! Looking forward to referring you!", there isn't much more you can ask for in the outcome of design collaboration. 

Thanks Brandie.

If you are interested in a custom logo design, a branding package, or other business collateral designs (including shop banner/headers, facebook timeline covers, brochures, hang tags, or what have you), just shoot me an email or get in touch with me via my etsy shop, Bates Mercantile Co. You can also contact me via the email link near the top of the right hand sidebar. 

Today, working on another logo design for a super positive business as well as a header for a lovely etsy shop. I love it when my desk is jam packed with work.

What's on your plate today?

Ciao for now,


  1. Gorgeousness! You are so talented. I think I'll have you give my Etsy banner a tweak soon. Love your work!

    1. Can I just keep you around all the time? Feeling is mutual Antler Woman. Love those damn things. You're genius.

  2. The design is beautiful and I love hearing about the thought process that went into it. It makes me think of a faceted gemstone!

  3. very slick. :) I'm thinking maybe I should get you to give my blog a facelift...but then, I'm hardly blogging these days....


You comments make my day. Thanks for taking the time to visit Mercantile Muse and for commenting. I really appreciate it. ~Pam

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