Wednesday, March 13, 2013

Getting To The Heart Of The Matter: Part II

We Have a Winner

If you read the Muse yesterday, you know that I've been working on a new logo design with the lovely Justine from Skin Remedy in San Franciso.  And if you didn't read yesterday, you know too.

When you enter into a collaboration for a logo design, know that it is a process that is guided by communcation between the business owner and the designer. In this case, me and Justine.

We emailed, I interviewed her, we shared Pinterest boards (which I have to say was quite helpful in getting a better feel for her style and how she wanted her business identity to represent her business), we shared links, we talked on the phone and we let the process unfold through initial designs,  drafts, revisions and finalization.

The last round of revisions included this design, which was a combination and evolotion of previous drafts and Justine's feedback and includes a more illustrative version of the lavender she uses in her work. If you haven't seen the previous designs that brought us to this point, look here.

One more tweak. "Can we try it on a taupe background? And possibly on burlap?" said Justine. "Sure," I say, "but how about on linen?"

Drum roll please..........lo and behold, we've reached the final desitination. A logo that the customer loves and feels truly represents her, her business and she wants her businses to be perceived. Clean and natural.

Here's a closer look.

One of the things that Justine wanted was to have a logo for Skin Remedy that could be broken down into smaller parts, hence the badge and the simplified logo.  The bar with the intials can also be used on it's own.
It's been a great working with someone who understands that design is process. Designers aren't mind readers after all. We need your input as to your likes and dislikes, not just 'Well, I'll know what I don't like when I see it."  We need as complete communication as you can give, so that we can get to the end result that will work for you. And also remember, there is trial and error and drafts and revisions to get to what works.
However, when I hear things like this:
"So Wow!!! It looks like you have just designed the most amazing logo ever.. I am Obsessed with your logo on the chalk board background!!!! Obsessed!!!!! I love it!!!!! Thank you so much for all your hard work and dedication to designing the right logo for my business!
......and then after the final revision to taupe linen:
"Okay, so I love, love love the logo!" sure makes me happy.  Thanks Justine, it's an aboslute pleasure working with you.
If you've been thinking about establishing a logo to brand your business, or redesigning your current logo to better reflect what you and your business are about, you can find some premade logos here and custom logo design here and here in the Bates Mercantile Co. shop. 
If you have any questions about logo design, general or specific, shoot.....I'll do my best to answer them.
Off I go.  We've moved on to packaging design for her bespoke skin care line and I'm also busy working on another logo design.
Ciao for now,


  1. love seeing your process and hearing about it. i liked all of them! but the final logo with the linen background is really beautiful! great work.

  2. Pam it looks awesome! Love, love, love it!

  3. It turned out awesome! I love the linen background and the color combination.
    Everyday Inspired


You comments make my day. Thanks for taking the time to visit Mercantile Muse and for commenting. I really appreciate it. ~Pam

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